Nestle Australia Used To Own Peter Ice Cream-Myassignmenthelp.Com

Question: Discuss About The Nestle Australia Used To Own Peter Ice Cream? Answer: Introducation: Go to Nestle's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not? Nestle Australia used to own Peters ice cream from mid 1990s to 2012. In 2012, Nestle announced to sell its brand of Peters ice cream to fund advised by Pacific Equity Partners. The sold amount was not disclosed by Nestle. Along with Peters ice cream, there were some of well-known sub brands that were also acquired such as original, light creamy, billabong, Frostly fruits and Monaco Bar. But in 2014, Peters ice cream was sold to RR ice cream a UK based firm. In 2016, Peter has now launches a new range of ice creams inspired by the Nestles confectionery brands. This ice cream range from Coles and Woolworth which consists of: Milo: flavored ice cream with choc pieces throughout Fantales: Caramel flavored ice cream with chocolate sauce and chewy caramels mixed in Smarties: Chocolate and Vanilla ice cream with mini smarties chocolates Peppermint Crisp: Peppermint flavored ice cream with chocolate sauce and crispy peppermint pieces. Fruit Tingles:Tutti frutti flavored ice cream with fruit tingle lollies. Even though Peters was sold by Nestle, they continued to work together and utilizing the power of both the brands together. The collaboration between these two brands has maximized the sales throughout the year. According to the two brands, ice cream and chocolates are counter-seasonal, ice cream is one of the highest sellers in summer and chocolate is highest seller in winter. Due to this the collaboration maintains their presence throughout the seasons. In recent year, Peters have collaborated with several other companies to create ice creams. Peters and Nestle are also working together to create a new product i.e. Milo Scoop Shake which should be sold in stores, milk bars, canteens and petrol stations. Nestle tries to keep all their target audience engage with the activities to promote the new launches and ensuring the increase in sales of product. Apart from Nestle, Peter has also collaborated with Arnotts to launch a new line of ice creams. The ice cream launches a range of Arnotts classic biscuits which includes Wagon Wheels, Mint Slice, Iced Vovo and Caramel Crowns. The major challenge is that the flavors of both the brands should be true to each other. The entire aim of this collaboration of these brands was to bring back childhood memories of eating Arnotts biscuit. Peters ice cream has collaborated with several other food brands to uplift their products among their target audience. These collaboration help both Peters as well as the firm to reach out to more and more audience through their new products and line of new flavored ice creams (Chan, 2012). It appears that Peters strategy would be successful as they have shown intelligence to launch the products that just fit together and complement each other. The good thing for Peters and Nestle is that the products under the category of Ice Cream and chocolates do not compete. Another possible success point is that the target audience of youth and millennials are less price sensitive and this is the reason that brand can actually charge a premium pricing. Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers. Business change the way in international market to remain profitable. There are certain trends in international business that should take advantage of changing environment to create a niche for the firm. One of trend that affects the international market is demographic shifts. There will always be shift in population in the industrialized world which is aging while several other developing countries still have youth population. The future of the countrys economy should be determined by the evolving demographic. The population growth in the developing nation is the source of rising domestic demand. Demographic factors such as size of population, population growth, rates, age, composition, family size, income levels are one of the significant implications of business (Neirotti, De Marco, Cagliano, Mangano Scorrano, 2014). Companies do not prefer to invest in the countries with less population. There might be huge chance of opportunities for some companies. However, countries with large population and with the advanced technologies can be one of the major causes to attract the market. The international trade and foreign investment usually take place between the nations. Due to the larger potential in these markets, the competitions are stronger in developed countries (Brush, 2012.). The countries with higher income level may also create problem for the investment from international traders. The decline in birth rate and consequent fall in the size of baby population, the market for baby products also gets shrunk. Due to these reasons, the companies have started to pay more attention to international business. With the decline in birth rate, there are several other industries starts to come into play. For Example, industries such as hotel, airline and restaurants, these industries have benefited for the childless couple to spend more time along with each other have spent their incomes for travel and eat out. In developing countries, the birth rate may have declined but the population growth rate is still high. With the steady increase in income rate marks the faster growth in the market. Population explosion will be one of the problems of developing countries that indicate the huge scope for several other industries. High population growth rate also has huge increment in labor supply. Cheap labor attract large amount of multinational companies to invest in those developing countries. Several companies have already relocated their product facilities entirely or partially to these developing countries to reduce their production cost and labor cost. For example, Automobile manufactures of US, Korea and Japan are setting up their manufacturing units in developing countries for exporting as well as for the local market (Bonoli, 2017). It is expected that the forces of Internet would continue to shape the e-commerce industry and a point would come when the international borders would not matter much. The key thing for international marketers is to ensure that a cultural fitment is achieved when the organizations are launching their products in new market. The cultural fit would ensure that the product is successfully placed in the new market Reference Chan, A.M., 2012. Patriotic marketing: an Australian case example. InProceedings of 5th Global Business and Social Sciences Research Conference: 25-26 June 2012, Radisson Blu Hotel, Beijing, China. Neirotti, P., De Marco, A., Cagliano, A.C., Mangano, G. and Scorrano, F., 2014. Current trends in Smart City initiatives: Some stylised facts.Cities,38, pp.25-36. Brush, C., 2012.International entrepreneurship: The effect of firm age on motives for internationalization(Vol. 5). Routledge. Bonoli, G., 2017.Labour market and social protection reforms in international perspective: parallel or converging tracks?. Taylor Francis.